Advertising Disclosure
Last updated: November 20, 2025
Our Commitment to Transparency
At Moonpetal, transparency is central to everything we do. Just as we believe in the honest presentation of tea and mindful practices, we believe in being upfront about our business relationships and how we may earn income from our recommendations and content.
This disclosure explains how advertising and affiliate relationships work on our website, how we maintain our editorial integrity, and what it means for you as a visitor. We want you to trust that our recommendations are genuine, even when we may receive compensation for them.
Affiliate Relationships and Partnerships
What Are Affiliate Links?
Some links on our website are affiliate links. This means that if you click on these links and make a purchase, we may receive a commission at no additional cost to you. These commissions help support our work and allow us to continue providing content and experiences focused on contemplative tea practices.
Affiliate relationships exist primarily for tea products, teaware, books about tea ceremony, and related wellness items that we genuinely use and recommend. We participate in affiliate programs from reputable companies in the tea and wellness space.
How We Choose What to Recommend
Our recommendations are based on genuine experience and careful consideration. We only suggest products or services that:
- • We have personally used and found valuable
- • Align with our philosophy of mindful, contemplative practices
- • We believe would genuinely benefit those interested in tea ceremony and wellness
- • Meet quality standards we trust
The presence of an affiliate relationship does not influence our honest assessment of a product or service. If something doesn't meet our standards, we won't recommend it, regardless of potential compensation.
Commission Structure
When you make a purchase through an affiliate link, we typically receive a small percentage of the sale price (usually between 3% and 10%, depending on the affiliate program). This commission comes from the seller's marketing budget, not from you—you pay the same price whether you use our affiliate link or go directly to the seller's website.
Sponsored Content and Partnerships
How We Handle Sponsored Content
Occasionally, we may partner with tea companies, wellness brands, or related businesses for sponsored content. This might include featured articles, product reviews, or mentions in our content. When content is sponsored, we clearly label it as such.
Sponsored content is always clearly identified with language such as "Sponsored by," "In partnership with," or "Paid promotion." We maintain editorial control over all content on our site, and sponsorship does not compromise our honest perspective or recommendations.
Brand Partnership Guidelines
We only enter into brand partnerships with companies whose values align with ours. Our criteria include:
- • Commitment to quality and authenticity in their products
- • Ethical business practices and sustainability where possible
- • Respect for traditional tea practices and mindfulness principles
- • Transparency in their own business dealings
Content Authenticity Guarantee
Even when content is sponsored, our opinions remain our own. We reserve the right to decline partnerships that don't align with our values, and we never allow sponsors to dictate what we write. Our relationship with you, our reader, is built on trust, and we won't compromise that for any partnership.
Third-Party Advertising and Networks
Display Advertising
Our website may display advertisements from third-party advertising networks. These ads help support our operations and allow us to provide free content and resources about tea ceremony and mindfulness practices.
We use reputable advertising networks that serve relevant ads based on your interests and browsing behavior. These networks use cookies and similar technologies to deliver personalized advertising. You can learn more about how we use cookies in our Cookie Policy.
Behavioral Targeting and Personalization
Third-party advertisers may use cookies to collect information about your visits to this and other websites to provide advertisements about goods and services that may be of interest to you. This is called behavioral advertising or interest-based advertising.
If you would like more information about behavioral advertising and to know your choices about not having this information used by these companies, please visit the Digital Advertising Alliance's website or the Network Advertising Initiative's website. You can also manage your advertising preferences through our cookie management tools.
Google AdSense and Analytics
We may use Google AdSense to display advertisements and Google Analytics to understand how visitors interact with our site. Google uses cookies to serve ads based on your prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visits to our site and other sites on the internet.
Your Rights and Advertising Controls
Managing Your Ad Preferences
You have several options for controlling the advertising you see:
- • Cookie Settings: Visit our Cookie Policy page to manage your cookie preferences and opt out of advertising cookies
- • Browser Settings: Most browsers allow you to refuse or delete cookies
- • Ad Blockers: You can use browser extensions that block advertisements
- • Opt-Out Tools: Use industry opt-out tools from the Digital Advertising Alliance or Network Advertising Initiative
Data Collection for Advertising
When you visit our site, advertising networks may collect certain information to deliver relevant ads. This typically includes your IP address, browser type, pages visited, and time spent on pages. This information is collected through cookies and similar technologies. For full details on data collection, please see our Privacy Policy.
Your Privacy Rights
Depending on your location, you may have additional rights regarding your personal data used for advertising purposes, including the right to access, correct, or delete your information. To exercise these rights, please contact us or refer to our Privacy Policy for more information.
FTC Compliance and Legal Requirements
We comply with the Federal Trade Commission's guidelines concerning the use of endorsements and testimonials in advertising. This means:
- • We clearly and conspicuously disclose any material connections between us and the products or services we recommend
- • Our endorsements reflect our honest opinions, findings, beliefs, or experiences with the products
- • We don't make claims about products or services that we don't reasonably believe to be true
- • Any typical results claims are substantiated and not misleading
If you have questions about our compliance with these guidelines or believe we haven't properly disclosed a relationship, please contact us immediately so we can address your concerns.
Changes to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our practices, partnerships, or legal requirements. When we make changes, we'll update the "Last Updated" date at the top of this page.
Significant changes will be communicated through a notice on our website. We encourage you to review this disclosure periodically to stay informed about how we handle advertising and affiliate relationships.
Questions About Our Advertising Practices?
If you have questions about this Advertising Disclosure, our affiliate relationships, or how advertising works on our website, we're happy to provide clarity. Transparency is important to us, and we want you to feel confident about the information and recommendations we provide.
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